Bracell is committed to consistently cultivating strategic, ethical, and enduring relationships with stakeholders. Supporting this commitment is a set of policies and guidelines including our Code of Conduct, which provides clear guidance to employees on interacting with stakeholders appropriately.

The Corporate Affairs team is responsible for efforts to engage and cultivate relationships with external stakeholders such as trade associations, government agencies, and local and traditional communities.

Priority stakeholder groups have been identified based on a comprehensive analysis of their impact and influence on Bracell’s operations. This analysis informed specific engagement recommendations tailored for the following stakeholders: employees (both internal and external), local communities, indigenous and traditional peoples, suppliers, government agencies, customers, trade associations, and financial institutions.

Stakeholders	Definition	Engagement practices
Bracell employees	Employees hired under a formal employment contract.	As a growing company, we continuously invest in people, with a focus on attracting and retaining talent that can contribute to sustainable business growth (see more in GRI 3-3: Management of material topics: Talent acquisition, development and retention). We offer professional development programs, a positive organizational culture, and robust health and safety protocols. All initiatives are aligned with our culture of diversity, equity, and inclusion.
Bracell contractors	Contractors working for Bracell.	We require all contractors to fully comply with Brazilian legislation and uphold our human rights practices. We provide training in key topics and include outsourced workers in our Health and Safety System.
Local communities	Social groups living within the area of influence of Bracell’s forestry or industrial operations. Even if located outside operational boundaries, these communities may be directly or indirectly impacted by our operations. They include both traditional populations and migrant groups settled in the region. “Area of influence” means the geographic territory where Bracell’s activities are perceived by communities.	Our community relationship management practices include: a matrix of social aspects and impacts social and economic assessments of potentially affected communities neighboring our forestry operations; influence maps showing the geographic coordinates of communities and neighbors affected by silviculture, harvesting, and pulpwood transport activities communication with communities and neighbors directly or indirectly impacted by forestry operations (such as soil preparation, planting, road operations, harvesting, and haulage). formal mechanisms for receiving and addressing concerns and complaints related to our operations.
Traditional peoples and communities	These are culturally distinctive groups who self-identify as such and have unique social structures and ways of life based on their collective occupation and use of territories and natural resources, which are essential for their survival and for preserving their cultural, social, religious, ancestral, and economic practices. They use knowledge, practices, and innovations passed down through tradition. Among the groups recognized as traditional communities are Remnant Quilombo Communities (Quilombolas), recognized by the Palmares Cultural Foundation, and Indigenous Communities, recognized by the Brazilian indigenous authority (FUNAI). This definition aligns with Brazil’s National Policy for the Sustainable Development of Traditional Peoples and Communities (Decree No. 6.040/2007).	Bracell’s Integrated Management System (IMS) includes a standard, available to all employees, on Relations with Traditional Peoples and Communities. The standard outlines criteria and requirements for establishing an integrated management process for engaging with communities neighboring Bracell’s forestry and mill operations. It also contains guidance on relations with traditional peoples and communities, in compliance with applicable laws and regulations (learn more under GRI 411-1 Incidents of violations involving rights of indigenous peoples)
Suppliers	These are companies or individuals engaged by Bracell to supply products or services essential to our operations.	Across the entire supply chain, we conduct assessments on management practices and social and environmental procedures. These assessments are conducted prior to onboarding and throughout the duration of supplier relationships (read more under GRI 3-3 Management of material topics: Supply chain management).
Government	This includes government entities at the municipal, state, and federal levels with which Bracell interacts to fulfill legal, regulatory, and institutional obligations.	Institutional inquiries from government bodies or associations follow the governance procedures of Bracell’s Institutional Affairs team (see GRI 413-1 Operations with local community engagement, impact assessments, and development programs).
Customers	These are companies or organizations that purchase Bracell products and with whom we maintain commercial and customer-service relationships.	We continually monitor customer satisfaction through mechanisms as part of our product quality control system and consumer health and safety indicators.
Trade associations	These include associations, committees, forums, unions, and civil society organizations of which Bracell is a member, helping to shape sustainability discussions at national and international levels. These associations strengthen stakeholder engagement through collaboration, institutional dialogue, and partnerships.	Bracell believes in and actively supports membership-based initiatives as a way to foster engagement and promote sustainable development in Brazil. Supporting this, we are active members of a range of industry associations, councils, committees, forums, and labor unions. We have formal mechanisms in place for receiving and addressing reports of non-compliance with laws or Bracell’s Code of Ethics.

Note: Stakeholders are individuals or organizations whose interests may be positively or negatively affected by Bracell’s activities. These include customers, NGOs, communities, suppliers, among others.

Bracell awarded the Jatobá Public Relations Trophy

Bracell’s communication and sustainability initiatives were recognized in 2024 with the Jatobá Public Relations Trophy. We received a special award as Company of the Year, a category that celebrates communication efforts combining innovation, strategy, and impact. We presented three case studies: “The Bracell 2030 Roadmap”; the documentary “Project Star: A Next-Generation Pulp Mill,” produced in partnership with Discovery, and an internal campaign against harassment and discrimination called “It’s Not Whining.”