We invested in structural projects in partnership with communities near our operations. Through Bracell Social, we supported initiatives in education, well-being, and empowerment.

Bracell Social is built around three main pillars:

• Education: Bracell believes in education as the cornerstone for societal development. Through projects and initiatives that engage both children and adults in our areas of operation, our efforts have helped improve educational practices in public schools. These programs also foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults. This further underscores our belief in the transformational role of education.
• Empowerment: Bracell works to strengthen production collectives and social enterprises through training initiatives focused on leadership, empowerment, and creating employment and income opportunities. We work to develop and strengthen productive activities, invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.
• Well-being: we provide community residents with free leisure, culture, health promotion, and civics activities that foster well-being and civic engagement in the communities around our facilities.

Bracell Social Center

On November 13, 2024, we opened the Bracell Social Center—a dedicated space for hosting community initiatives and welcoming Bracell stakeholders. The Bracell Social Center is located in Lençóis Paulista (SP).

The space will host a range of community training and empowerment initiatives. Starting in 2025, in addition to ongoing social programs, the Bracell Social Center will host our Mãos Dadas volunteer program and a full calendar of workshops, training, and discussions on topics such as Bracell’s social impact pillars and the United Nations 2030 Agenda.

Number of projects

Bracell Social	2022	2023	2024
Education	7	11	10
Empowerment	8	10	9
Well-being	16	18	15
Total	31	39	34

Number of people reached

Bracell Social	2022	2023	2024
Education	34,509	72,764	107,792
Empowerment	15,616	26,012	15,748
Well-being	71,715	65,232	28,600
Total	121,840	164,008	152,140

Total invested

Bracell Social	2022	2023	2024
Education	R$ 1,596,974.19	R$ 3,755,301.30	R$ 3,856,191.24
Empowerment	R$ 1,818,182.57	R$ 2,712,761.37	R$ 2,937,657.07
Well-being	R$ 1,019,777.47	R$ 2,571,486.65	R$ 1,677,259.58
Total	R$ 4,434,934.23	R$ 9,039,549.32	R$ 8,471,107.89

Stand-out projects in 2024

Leitura Viva

Leitura Viva is a project sponsored by Bracell, carried out by A Taba, and supported by the municipal governments of Lençóis Paulista (SP) and Macatuba (SP). The goal of the project is to support training and awareness raising among elementary school teachers (grades 1–5) and Portuguese language teachers from middle school in public schools, encouraging reading practices.

The project comprises a series of initiatives such as content curation, delivery of textbooks and supporting materials for teachers and students, and online activities for the continuous development of participating educators. The project achieved significant results: 9,064 kits were distributed, benefiting 8,753 students and 311 teachers. The program also included a kickoff lecture and training workshops, as well as reading circles and training sessions. In total, the training activities provided 16 hours of certified instruction for educators, delivering positive impact on the school community.

Mãos Dadas program

Our Mãos Dadas volunteering program aims to engage employees and their families in activities that benefit the community, encouraging them to donate their time and skills to social causes—fostering civics, self-esteem, a sense of belonging, and the development of new skills and competencies.

In 2024, 17 social organizations were benefited, impacting more than 6,700 people. The program also collected and distributed over 3 metric tons of food and involved more than 3,000 volunteers, illustrating the power of social engagement.

Dona Della

Our Dona Della program helps women become financially independent by supporting the growth and development of women-led businesses and helping them gain a foothold in the market.

In 2024, the project delivered 48 hours of online and in-person training and mentoring sessions for 20 female business owners. It included a Pitch Day and granted seed capital of R$ 10,000 to each of the 10 selected businesses. The project was implemented in collaboration with Rede Mulher Empreendedora.

Also in 2024, the project received support from SEBRAE, which helped organize a visit to a Small Business Fair in São Paulo and offered two workshops on pitching at business rounds hosted by Bracell. At these events, participating businesses generated over R$ 3,000 in sales and projected short-term deals exceeding R$ 20,000.

Bracell Social Collective Fair

To boost supported business, we hosted the Bracell Social Collective Fair. This initiative invites employees to learn about these businesses, engage with community members, and purchase their products, generating income for supported groups.

In 2024, businesses participating in the Dona Della program exhibited at the fair and reported total sales of over R$ 7,000, further strengthening their market presence.

Social Impact Business Development

The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The FNI supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth.

In total, the program reaches 6,976 people directly and indirectly. FNI is active in the municipalities of Alagoinhas, Araçás, Aramari, Catu, Entre Rios, Esplanada, Inhambupe, and Olindina, all in the state of Bahia. In 2024, FNI initiatives generated R$ 492,481.30 in income for participants, along with more than R$ 800,000 in funding secured by four associations through calls for proposals from Companhia de Ação e Desenvolvimento Regional (CAR) and Fundação Banco do Brasil.

We invest in structuring community initiatives in the regions where we operate through Bracell Social. Our Social Investment Policy embodies Bracell’s commitment to creating positive social value while respecting local customs, traditions, and culture, and building strong, trust-based relationships with the communities where we operate.

Through Bracell Social, we develop enabling projects in the areas of education, entrepreneurship, and civic engagement:

Education: we help to improve educational practices in public schools. These programs foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults, underscoring our belief in the transformational role of education.

Empowerment: Bracell works to strengthen production collectives and social enterprises by creating learning environments focused on creating employment and income opportunities. We invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.

Estar Bem: we provide free access to leisure, cultural activities, health services, and civics initiatives for local residents.

Discover more about our Bracell 2030 goals for women’s entrepreneurship, income generation, and education on page GRI 3-3: Management of material topics: Community engagement and local development.

Below are some of the outcomes from Bracell Social’s key projects in São Paulo in 2024.

São Paulo

Projects	Municipalities	Positive impact	Stakeholders reached
Dona Della	Acute Avaí Bauru Borebi Lençóis Paulista Macatuba Presidente Alves	The Dona Della project aims to promote women’s financial independence by supporting the creation or strengthening of women-led businesses—whether formal or informal—advancing their growth and market access, and helping them gain a foothold in the market. In 2024, the project delivered 48 hours of training through both online and in-person sessions, provided mentoring for 20 women entrepreneurs, organized a Pitch Day, and awarded seed funding to 10 businesses. These activities were carried out by partner NGO Rede Mulher Empreendedora. Also in 2024, in collaboration with SEBRAE, the program included a visit to SEBRAE’s Small Business Fair in São Paulo, two pitch preparation workshops ahead of business rounds, and two business rounds proper. During the business rounds, small business owners generated over R$ 3,000 in immediate sales and projected short-term deals exceeding R$ 20,000. Additionally, participants from both the first and second editions of Dona Della participated in the Bracell Social Collective Fair, where they generated more than R$ 7,000 in sales.	A total of 130 women entrepreneurs actively participated in the project’s training sessions. Fifteen attended the Entrepreneur Fair, 47 joined the pitch workshops, and 32 took part in the business rounds.
Nós do Campo	Borebi Acute Iaras Paulistânia	Our Nós do Campo initiative aims to promote food security and increase income for small-scale farmers, with a focus on agroecological transition and the implementation of agroforestry systems. In 2024 we carried out: one meeting of the Project Follow-up Committee; monitoring and evaluation of project results; 47 visits to update the records of second-cycle beneficiaries; 39 mobilization visits, field days, and meetings for Participatory Rural Assessments; 12 visits for seedling distribution; 21 visits to prepare land for implementing agroforestry systems; 22 visits for monitoring, planning, and enriching agroforestry demonstration sites; 12 advisory visits for associations; development of a strategic marketing plan for associations/cooperatives; and technical support for preparing and submitting six funding proposals. Farmers in the project also participated in the Bracell Social Collective Fair, which gives Bracell mill employees access to produce and crafts produced by family farmers, beekeepers, and artisans from both rural and urban initiatives. This initiative also helps connect stakeholders to the company’s business and generate income for the communities involved. At the fair, the family farmers earned over R$ 17,000.	A total of 495 rural producers from agrarian reform settlements participated, including residents of the Rosa Luxemburgo, Loiva Lourdes, Maraci 1, Vau Jaboque, Nova Vida, and Zumbi dos Palmares settlements. The project directly benefited 214 people (family farmers from these settlements). 7 settlements.
Pollinators	Avaré Acute Bauru Botucatu Cabrália Paulista Itatinga Lençóis Paulista Marília	The goal of this project is to organize beekeeping activities within Bracell’s forest areas, through partnerships with nearby beekeeping associations, supporting the use of forest land for the production of honey and other products in a structured, responsible, and sustainable way. In 2024, 2,000 production units were installed in our forests, generating more than 12,000 metric tons of honey. In addition, four beekeepers accredited by the project were invited to take part in the Bracell Social Collective Fair, where they earned over R$ 15,000 from the exhibition and sale of their honey products.	50 beekeepers benefited 168 indirect beneficiaries (beekeepers’ families) 8 associations involved
Conexão	Lençóis Paulista	The second edition of Conexão supported eight civil society organizations (CSOs) in Lençóis Paulista, providing capacity building to accelerate their development. The initiative helped to expand these organizations’ understanding of fundraising strategies, helping them build long-term sustainability. The overall goal is to strengthen CSOs through a structured learning process, as well as helping them submit applications for grants from other institutions and government programs. The capacity building also prepared these organizations to participate in general public calls for funding applications, increasing their chances of securing grants. Another specific objective is to boost their capabilities by offering training and mentoring to foster institutional growth and a new mindset around partnerships and sustainability. The Conexão program included 18 hours of in-person training on key topics in management and fundraising, as well as 40 hours of online mentoring to provide personalized, ongoing support and ensure the effective development of participating CSOs.	8 civil society organizations. 209 individuals directly and indirectly impacted.

 

Bahia

Projects	Municipalities	Positive impact	Stakeholders reached
Continuing Education Project	Acajutiba Alagoinhas Araçás Aramari Cachoeira Cardeal da Silva Entre Rios Inhambupe Itanagra Jandaíra Ouriçangas Santo Amaro	Implemented in 12 municipalities in the Recôncavo, Northern Coast, and Agreste regions of Bahia, this project supports the professional development of public school educators and helps strengthen municipal continuing education programs. It also works with municipal education officials, students’ families, and broader society to encourage social engagement in advancing high-quality public education, through school forums and advocacy efforts aimed at local government candidates. In 2024, the project reached 280 schools, delivering a total of 1,862 hours of training.	2,141 education professionals reached 23,228 students indirectly impacted 663 family members engaged
School Dropout Prevention Strategy (UNICEF)	Amélia Rodrigues Esplanada Feira de Santana Rio Real	Support for the UNICEF and UNDIME strategy to identify and re-enroll school dropouts, with a primary focus on the municipalities of Feira de Santana, Rio Real, Esplanada, and Amélia Rodrigues—where Bracell operates.	11,862 re-enrollments in Bahia 120 professionals trained in the School Dropout Prevention methodology
Ecomunidade	Alagoinhas Catu Entre Rios Itanagra Santo Amaro São Sebastião do Passé	This program trains eco-agents to promote environmental awareness and best practices in the community. It also supports social and environmental initiatives, such as community gardens, revitalization of eco-parks, workshops on waste reuse, and robotics using recycled materials.	15 communities reached 1,015 people reached 156 eco-agents trained
Environmental Education Center	Alagoinhas Aporá Aramari  Catu Conde Entre Rios Inhambupe Sátiro Dias	An interactive space dedicated to sharing knowledge and practices in environmental education, the Environmental Education Center is located at one of Bracell’s sites in Bahia, in the municipality of Inhambupe. It offers activities such as lectures and games on environmental topics, recycling workshops, guided walks along ecological trails, and visits to an agroforestry system. Students, teachers, and local communities are among the groups visiting the center every week.	4,497 visitors welcomed 165 schools reached
Impact Business Development Program	Alagoinhas Araçás Aramari Catu Entre Riso Esplanada Inhambupe Olindina	The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The program encourages and supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth. In total, the program generated R$ 492,481.30 in income along with more than R$ 800,000 in funding secured by four associations through calls for grant applications from Companhia de Ação e Desenvolvimento Regional (CAR) and Fundação Banco do Brasil.	19 communities reached 6,976 people directly and indirectly reached
Nós do Campo	Alagoinhas Cardeal da Silva Conde Entre Rios Esplanada Itanagra Mata de São João Rio Real	This program helps to improve agricultural yields, increase biodiversity, and support income generation for small farmers. Nós do Campo promotes agroforestry methods by providing support and technical assistance to family farmers. The goal is to introduce new technologies and expand the use of agroforestry systems combined with eucalyptus cultivation. R$ 168,126.79 in income generated	10 communities reached 1,460 people directly and indirectly reached
Pollinators Program	Alagoinhas Araçás Entre Rios Esplanada Itanagra Mata de São João	Our Pollinators Program supports beekeeping as an alternative profitable use of eucalyptus plantations. Bracell authorizes certified beekeepers to install and manage apiaries in native vegetation areas owned by the company in Bahia. The program also provides technical assistance to beekeepers to improve productivity, as well as offering courses and workshops on topics such as propolis, pollen, and mead production. R$ 536,450.00 in income generated	1,277 people directly and indirectly reached 12 participating associations
Women Producers	Santo Amaro São Sebastião do Passé	Our Women Producers program promotes both individual and collective empowerment of women in the Recôncavo Baiano region, with a focus on entrepreneurship and autonomy. Through this initiative, the company supports 9 groups made up of women pursuing various alternative livelihoods, such as bioponics, food production, and egg-laying poultry farming. R$ 51,995.66 in income generated	857 people directly and indirectly reached  9 communities reached
Ponteira Sustentável	Alagoinhas Araçás Aramari Cardeal da Silva Conde Crisópolis Entre Rios Esplanada Inhambupe Itanagra Jandaíra Ouriçangas Rio Real Sátiro Dias	Our Ponteira Sustentável (“Sustainable Leftovers”) program benefits associations and cooperatives by donating eucalyptus waste left over from harvesting, which is used as an additional source of income and funds for those living in these communities. To improve wood waste collection activities on our properties, Bracell supported the collective organization of local associations into a cooperative that now provides a range of services in the region: the Mixed Cooperative of Rural Workers and Farmers in the North Coast and Agreste of Bahia (COOPNORTE/BA). R$ 10,963,850.00 in income generated	3,816 direct and indirect participants

Bracell Social Center

On November 13, 2024, we opened the Bracell Social Center—a dedicated space for hosting community initiatives and welcoming Bracell stakeholders. The Bracell Social Center is located in Lençóis Paulista (SP).

The space will host a range of community training and empowerment initiatives. Starting in 2025, in addition to ongoing social programs, the Bracell Social Center will host our Mãos Dadas volunteer program and a full calendar of workshops, training, and discussions on topics such as Bracell’s social impact pillars and the United Nations 2030 Agenda.