About Us

Bracell is the world’s leading producer of dissolving pulp and one of the foremost producers of eucalyptus pulp. Bracell operates mills in the Camaçari Industrial Park (BA), the Lençóis Paulista Industrial Park (SP), and in the cities of Feira de Santana (BA), São Gonçalo (BA), and Pombos (PE). We also have forestry operations—ranging from eucalyptus planting to harvesting—in Bahia, São Paulo, and Sergipe (see our operating geographies on page XX).

Bracell is a member of Royal Golden Eagle (RGE), a conglomerate of world-class biological resource-based manufacturing and energy companies, supplying products to 100 markets globally. RGE’s business spans the entire value chain—from the sustainable cultivation of renewable resources to the production of high value-added products for the global marketplace.

As a global leader in sustainable natural fibers, edible oils, green packaging and clean energy solutions, RGE builds lasting businesses by integrating sustainability as an enabler of growth, while advancing a nature-positive, greener future. Our commitment to sustainable development, environmental conservation, and community empowerment is anchored in our guiding 5Cs philosophy: everything we do must be good for the Community, Country, Climate and Customers, and only then will it be good for the Company.

Purpose

Improving lives by developing resources sustainably.

Vision

To be one of the world’s largest, best-managed, and most sustainable pulp-based companies—creating shared value for our Community, Country, Climate, Customers and the Company

Core values

At Bracell, we operate in keeping with the core values of RGE Group, known as T.O.P.I.C.C. These values are essential to accomplishing our mission and achieving our future vision.

T

We are aligned by our common purpose and work together as a complementary Team

O

We take Ownership to achieve outstanding results and seek value at all times

P

We develop our People to grow with us

I

We act with Integrity at all times

C

We understand our Customers and deliver best value to them

C

We act with zero complacency and always strive for Continuous Improvement

Products

Our products are made from eucalyptus pulp, a natural, renewable biodegradable polymer produced from eucalyptus pulpwood grown in Bracell-managed plantations or sourced from controlled plantations, always in accordance with rigorous forest certification standards (Learn more about our certifications on page XX).

We make three types of pulp: kraft bleached eucalyptus pulp, rayon-grade dissolving pulp and specialty-grade pulp, which are used in the manufacture of a range of products. Bracell also operates in the consumer-goods sector, with a strong market share of domestic toilet paper, paper towel, napkin and diaper production.

Pulp Applications

Kraft bleached eucalyptus pulp

• Printing and writing papers
• Tissue paper (toilet paper, paper towels and napkins)
• Packaging paper
• Specialty papers such as filters, self-adhesive papers, adhesive tape and wallpaper

Rayon-grade dissolving pulp

• Viscose and Lyocell fibers used in fabrics and nonwovens
• Viscose filaments used in delicate fabrics such as women’s underwear
• Wet wipes
• Cosmetic masks
• Cellophane packaging films
• Viscose pads for household and industrial cleaning applications

Specialty-grade pulp

• Cellulose acetate flakes (cigarette filters, textile filament yarns and fibers for nonwovens)
• Pharmaceutical and food products (produced from microcrystalline cellulose)
• Printing inks, specialty inks, enamels and cosmetics (produced from nitrocellulose)
• Industrial filament used to produce high-performance tire reinforcement
• Cellulose ethers and sausage casings (specialty applications)

Tissue paper and personal care

Bracell also operates in the Tissue paper sector (toilet paper, paper towels, napkins and diapers) with high-quality solutions for consumer-goods, corporate, and conversion markets. With advanced technology, efficient processes and a focus on sustainability, we deliver soft, high-strength, high-performance products, while optimizing natural-resource use and reducing environmental impact throughout the supply chain.

Consumer goods

The Bracell Consumer Goods range offers a wide variety of essential everyday products, including toilet paper, paper towels, napkins and diapers, providing consumers with quality and comfort:

Professional range

The Bracell Professional range offers specialized tissue-paper solutions to cater for the demands of various sectors, including corporate, hospital and institutional applications. With options in high-meterage and interleaved rolls, the range includes paper towels and toilet paper, offering high performance, strength and softness for more efficient consumption.

Conversion Range (Jumbo Rolls)

Bracell jumbo rolls are the basic feedstock used in the production of tissue paper, including essential products like toilet paper, paper towels, napkins and tissues. Developed using advanced technology and a high standard of quality, we guarantee a reliable supply of jumbo rolls for the conversion market, which converts them into finished products for consumers.

Certified pulp

Supporting our commitment to innovation and sustainability, all our product lines are made from 100% virgin  pulp certified within the Programme for the Endorsement of Forest Certification (PEFC), assuring supply chain-wide traceability and social and environmental responsibility. By advancing efficiency, technology and responsible use of natural resources, we are helping to build a more sustainable future for customers, consumers, and the environment.

Our Operations

Bracell operates pulp and paper mills in the Brazilian states of São Paulo, Bahia and Pernambuco. We also manage integrated forestry operations—from eucalyptus planting to harvesting—in the states of São Paulo, Bahia and Sergipe.

Bracell uses cutting-edge technology that enhances operational efficiency and ensures high product quality. As part of our commitment to innovation and sustainability, we follow best practices aligned with current legislation, forestry and industrial certification standards, and regulatory requirements—along with strict internal protocols for social and environmental management.

Mill Operations

We have two pulp mills and four Tissue paper mills, operated by Bracell Papéis.

 

Bracell has an annual production capacity of up to 3 million metric tons of kraft pulp or 2.3 million metric tons of dissolving pulp. Our production lines optimize the mix of kraft and dissolving pulp according to market demand—known, for that reason, as flexible. In the paper segment, our mills have the capacity to produce 300,000 metric tons per year, catering for both the conversion and finished products market.

Pulp mills

-Lençóis Paulista (SP)

-Camaçari (BA)

Tissue paper mills

-Feira de Santana (BA)

-São Gonçalo dos Campos (BA)

-Pombos (PE)

-Lençóis Paulista (SP)

Our two flexible lines at the Lençóis Paulista site, in São Paulo, which accounted for 87% of our pulp production in 2024, were developed according to the Best Available Techniques (BAT) Reference Document for the Production of Pulp, Paper and Board (find out about the sustainable production advantages of our mill), using cutting-edge technology and high environmental standards.

Under our sustainability guidelines, formalized in our corporate policies, we undertake to ensure highly efficient processes and to achieve the best possible performance in business-strategic environmental indicators. Examples of these indicators include: water consumption in pulp production, landfilling of waste from the industrial process, and tCO₂e emissions per metric ton of pulp produced. This ensures our operations consistently create positive environmental value.

Our Mills: Technology, Efficiency and Sustainability

Pulp production: manufacturing capabilities and efficiency

• Bracell has one of the largest and most modern pulp operations in the world.
• 87% of the pulp produced in 2024 came from the two flexible lines at the Lençóis Paulista site, in São Paulo.
• These lines have been designed in accordance with the Best Available Techniques (BAT) Reference Document for the Production of Pulp, Paper and Board, the international benchmark for efficiency and sustainability in the pulp sector.
• Sustainable manufacturing:
• 72% of the energy requirement comes from renewable sources, reducing dependence on fossil fuels.
• 6 mn GJ of electricity generated, including 2,718,408.92 GJ from eucalyptus biomass.
• 2 m³/adt in water withdrawn per metric ton of pulp produced.
• Low air emissions, with no detectable odor – 1.7 mn tCO₂e in 2024.
• 1 kg/ADT of industrial waste disposed of in landfills, with a reduction of 68% compared to 2023.

Tissue paper production:

• As part of RGE Group’s long-standing commitment to investing in Brazil, we founded Bracell Papéis following the acquisition in 2023 of OL Papéis, a company that operated for over 15 years in Brazil’s Northeast region, specializing in the manufacture of diapers and Tissue products (toilet paper, paper towels and napkins).
• A new Bracell Papéis facility in Lençóis Paulista (SP), operational since 2024, is dedicated to consumer goods.
• We also have mills in the Northeast and Southeast, as well as commercial operations in these regions and in the South and Midwest of Brazil.
• We are the second largest manufacturer of Tissue paper and diapers in the Northeast, and we now hold a significant new share in the Southeast, South and Midwest of Brazil.
• At our mills, we invest in technology to consistently enhance our operations’ sustainability advantages. At our Feira de Santana site, in Bahia, a new biomass boiler, in operation since December 2024, generates clean electricity with no greenhouse gas (GHG) emissions. The electricity output supplies the mill and has contributed to an increasing share of renewable energy in our energy mix.

Explore what sets our new Tissue facility apart

Fully operational since April 2024, our Lençóis Paulista Tissue mill, in São Paulo, was designed with technologies that increase efficiency and reduce environmental impact at all stages of the production process.

Solar array

Our mill has a 50,000 m² solar array generating 7.21 MV of fossil-free, renewable electricity. The electricity generated accounts for 20% of energy consumption at the site, where we produce consumer tissue paper, professional line products, and jumbo rolls.

Truck-free inbound pulp logistics

The Bracell Papéis mill in Lençóis Paulista (SP) is located on the same site as and is integrated with Bracell’s flexible lines, where the kraft pulp used in Tissue manufacture is produced. This logistical integration enables the pulp to be transported by pipeline, eliminating the need for drying and transportation by road, and thereby reducing GHG emissions and optimizing processes.

Water efficiency

In this new plant, the water extracted from the pulp in the production process is purified and reused, ensuring lower water-resource collection and more efficient water use in the production process.

Jumbo roll production

The new mill has the capabilities to produce jumbo rolls, delivering efficiency and flexibility to serve both the conversion and finished-product markets. Our mill has:

– Four Tissue-paper machines that produce jumbo rolls with a width of over two meters.

– Three rewinders that transform the jumbo rolls into different formats to cater for market demand.

– Besides distributing rolls for conversion, the mill also transforms jumbo rolls into finished products, like toilet paper and paper towels.

Automated vertical warehouse and energy savings

The products manufactured at the site are stored in an automated vertical warehouse, which uses robot-operated elevators to optimize goods handling. The result is:

– Greater energy efficiency: automation reduces the need for lighting and air-conditioning, resulting in energy savings.

– Better logistical control: the system enables optimized storage and rapid handling of goods, thereby reducing waste and increasing productivity.

– Safety and efficiency: automation minimizes human interference, making the process safer, more precise and more sustainable.

Planted Eucalyptus Forests

In 2024, our forestry operations were spread across 178 municipalities in the Northeast, Southeast and South of Brazil:

Note: reported forestry operations are those areas where pulpwood was harvested during 2024. In São Paulo, Bahia, and Sergipe, Bracell owns forestry operations where we directly manage the entire cycle—from eucalyptus planting to harvesting. In 2024, we also sourced pulpwood from third parties in the states of Goiás, Minas Gerais, Mato Grosso do Sul, and Paraná. In these sourcing regions, Bracell handles the harvesting and haulage of the purchased pulpwood directly.

Note 2: Bracell has no non-planted areas reserved for planting in the future.

Our pulpwood is sourced from eucalyptus plantations managed in accordance with standards issued by the Brazilian Forestry Certification Program (CERFLOR/PEFC) to ensure our practices are environmentally sound, economically viable, and socially beneficial. We also source controlled pulpwood from designated areas in the Brazilian states of Minas Gerais, Goiás, Paraná, and Mato Grosso do Sul.

Our sustainable forestry model is designed to minimize environmental impact through biodiversity protection and soil and water conservation practices.

These management practices are formalized in our Sustainability Policy, which can be viewed on the Bracell website https://www.bracell.com/sustentabilidade/nosso-compromisso/. Find out about our key guidelines in this area:

Planting in already disturbed land only

We do not convert areas of native forest into eucalyptus plantations. Our forestry operations are established on already disturbed land, usually low-productivity and/or degraded pastures. Bracell has no operations in protected areas, legal reserves or peatlands.

Forest mosaics

We cultivate eucalyptus in forest mosaics, interspersing plantation areas with native forests (including Atlantic Forest, Cerrado, and Caatinga formations), thereby protecting and enhancing biodiversity, ecosystem services, and natural landscapes. Over 35% of land owned by our forestry operations is set aside for preservation and conservation of native vegetation.

Carbon capture

Bracell’s planted eucalyptus forests and native forest areas play a crucial role in capturing CO₂ from the atmosphere, absorbing and storing carbon throughout the trees’ growth cycle. This helps mitigate part of our GHG emissions. Read more about our carbon balance in the chapter Action for Climate (p. XX).

Soil conservation

Our soil management practices are designed to preserve physical, chemical, and biological soil properties through minimum tillage techniques. We keep forestry waste such as bark, branches and leaves in our eucalyptus plantation areas after harvesting, which helps increase organic matter content. This reduces the use of chemical fertilizers and helps maintain soil moisture, while providing natural protection against rain leaching.

Integrated pest and disease management

We apply Integrated Pest and Disease Management (IPDM) techniques: leveraging genetic resistance and natural predators. Pesticides are used on a need-only basis.

Nurseries

Our saplings are produced in our own nurseries, developed by our Research & Development team to a high quality standard, with climate resilience and suited to the ecosystem of the regions where our forestry operations are located (read more on page XX).

Georeferencing

We use official data from the Rural Environmental Register (CAR) to georeference all the farms we manage. In our Geographic Information System, we intersect this data with other data sets, such as those compiled in our protected areas and buffer zones. This process informs our operational procedures on each property, depending on the constraints and conditions set in management plans.

Restoring degraded land

In Bahia, we run a Degraded Land Restoration Program. The methodology we use was approved by the state environmental regulator, INEMA.

Cultive Eucalipto

As an incentive for sustainable forestry operations, we have introduced a program, called Cultive Eucalipto, that provides technical support to partner growers. Learn more at https://cultiveeucalipto.com.br/.

Offices

Bracell

• 1 office in São Paulo (SP)
• 1 office in Lençóis Paulista (SP)
• 1 office in Camaçari (BA)
• 1 office in Alagoinhas (BA)

Bracell Papéis

• 1 office in Lençóis Paulista (SP)
• 1 office in Feira de Santana (BA)

Sales hubs

• Asia
• EMEA (Europe, Middle East and Africa)
• USA

Specialty pulp distribution centers

• USA
• Europe
• China

Main markets served in 2024

Pulp produced in Bahia

Pulp produced in São Paulo

Paper produced in São Paulo

Paper produced in Bahia and Pernambuco

Distribution Logistics

Bracell’s logistics operations are structured around a combination of modes of transportation designed to increase efficiency in the distribution of our products to customers. This model ensures timely, safe delivery, catering primarily for manufacturers of textile products, paper, packaging and Tissue-paper products.

São Paulo

1. Transportation of pulp by truck: 98% of pulp volume is transported from the Lençóis Paulista (SP) Industrial District to the road and rail terminal at Pederneiras (SP), using our own trucks.

Corporate fleet: in 2024, we achieved record fuel efficiency within our corporate fleet, at an average of 2.76 km per liter of diesel, up from 2,57 km/l in 2023, a 7% improvement.

Electric trucks: in 2023, Bracell became the first company in the industry to test electric trucks for pulp transportation. The initiative is a first for this type of operation with heavy vehicles (over 40-ton trucks). This initiative is consistent with our commitment to sustainable development in all our operations, processes and activities. Furthermore, we are also expanding our sustainability initiatives for the logistical stage of the supply chain, reducing GHG emissions and helping tackle climate change. The electric truck fleet is powered by renewable electricity generated in the pulp production process.

2. Railroad transport to the port of Santos: from the road and rail terminal, the pulp continues its journey by train to the Port of Santos (SP). The railcars are Bracell-owned, while the locomotives are owned by the railway concession operator.
3. Breakbulk shipping for the international market: From the port of Santos (SP), 90% of the pulp is exported in breakbulk vessels.

In Santos, we operate our own terminal for port-to-port logistics, shipping pulp in breakbulk vessels. Container transportation is handled in outsourced terminals.

4. Container haulage for the domestic market: 2% of the pulp produced at the Lençóis Paulista site is for the domestic market, and is transported in containers by road to our customers. Containers are also used to transport 100% of our Tissue products. From the Lençóis Paulista site to the port of Santos, an outsourced truck fleet is used.

In Santos, we operate our own terminal for port-to-port logistics, shipping pulp in breakbulk vessels. Container transportation is handled in outsourced terminals.

Bahia

1. Outsourced truck transport to the port of Salvador (BA): dissolving and specialty pulp is shipped from the Camaçari Industrial Park (BA) to the port of Salvador (BA) by an outsourced truck fleet.
2. Container and breakbulk shipping for the international market: from the port of Salvador, the pulp is shipped overseas, 97% of the volume by container and 3% by breakbulk shipping.

Logistics overview: resilience and efficiency

2024 presented significant challenges for global logistics, with impacts like restrictions on international maritime transport, shipping strikes in the USA, and port congestion in Brazil. Against this backdrop, Bracell shifted more of its operations to international shippers, ensuring timely delivery to all markets. We also reinforced warehousing in Europe, USA and Asia, guaranteeing minimum strategic stocks to cater for customers and strengthen long-term contracts.

Automation and innovation in the Port of Santos

In 2024, we completed investments in automation of the Bracell terminal in the Port of Santos, improving cargo handling efficiency. Now, two gantries and four overhead cranes unload pulp shipped in by train from the road and rail terminal in Pederneiras (SP), enabling efficient loading of the breakbulk ships using a system that also supports remote operations.

Expansion of Logistics Infrastructure in Bahia

In 2024, we operated our new warehouse in Bahia, supporting improved planning of shipments to international customers. This unit has the capacity to store up to three months of pulp sales, ensuring greater flexibility and security to cater for global demand.

Logistics Management and Export Monitoring

Exports from the port of Salvador (BA), done primarily by container, give us total control over deliveries of specialty pulp produced in the state. We monitor consignments in real time, from the moment they leave the mill to arrival at their final destination, providing secure, predictable deliveries to our customers.

Forestry Research and Development

We work on three major fronts to ensure a sustainable supply of pulpwood in the medium and long term, and ultimately the sustainability of the business and excellence of our products.

Classical genetic improvement

We do not use genetically modified organisms (GMOs) in our operations and develop our eucalyptus clones through conventional genetic improvement. This process involves the generation, evaluation and selection of clones improved in successive cycles.

The focus of our genetic improvement activities is also on developing techniques aimed at improving cloning efficiency, guaranteeing high-quality pulpwood that is more sustainable in the long term (read more on page XX).

Forestry and forest management

At Bracell, we seek to continually improve our monitoring and climate-zoning processes, and use best-practice soil conservation, preparation and fertilization practices. Sustainable control of pests, diseases and weeds is also a top priority, ensuring healthy, productive forests in the long term (read more on page XX).

Forestry extension and technology transfer

We provide specialized technical assistance and promote technology transfer in our forestry operations, advancing best practices and continuous process improvement.

Industrial Research and Development

We conduct research to optimize our industrial processes, across four main areas:

Pulpwood development:

• Evaluate pulpwood quality at source plantations and potential impacts on the production process and product quality.
• Support forestry research and development, with a focus on improving pulpwood quality and developing new clones and forestry practices that promote long-term sustainability.

Process development:

• Continually improve production processes to enhance competitiveness through innovative solutions focused on quality, productivity and cost-cutting.
• Identify and implement the best industrial and laboratory technologies available on the market, aligning them with our operational and environmental requirements.

Product development:

• Identify new product development opportunities addressing customer demand across different segments, while driving innovation in our production lines.

Biorefineries and environment:

• Develop biorefinery projects to optimize value from by-products of the production process, advancing the circular economy.
• Research and implement efficient environmental solutions, with a focus on preserving natural resources and increasing the sustainability of production processes.

Certifications

ISO 9001:2015 and ISO 14001:2015

All our mill operations are certified to ISO 9001:2015 and ISO 14001:2015 for compliance with quality and environmental management system requirements. In Bahia, our forestry operations are certified to ISO 14001:2015.

ISEGA and IQTC

Our mills in Bahia and São Paulo have ISEGA certification, which means that the pulp produced there fulfills all requirements for contact with foodstuffs. This ensures compliance with the quality and safety standards of the German Federal Institute of Risk Assessment and the United States Food and Drug Administration (FDA).

Our mill in Lençóis Paulista also holds certification from the Guangzhou Customs District Technology Center (IQTC), attesting to compliance with Chinese regulation GB 4806-8, which also certifies that the pulp may come into contact with food.

PEFC

Bracell’s forestry operations are certified by the Programme for the Endorsement of Forest Certification (PEFC), an internationally recognized certification scheme that assures pulpwood is handled in an environmentally friendly, economically viable and socially beneficial way.

Halal and Kosher

100% of Bracell’s operations in Bahia have Halal certification, which assures that the production process is compliant with Islamic ethical, moral, and legal standards. We also hold Kosher certification, which verifies the quality and safety of those processes in line with Jewish food standards.

Customs-Trade Partnership Against Terrorism (C-TPAT)

Bracell’s operations in Bahia have anti-terrorism procedures within the logistics department that have been approved by a U.S. auditing firm. This is a requirement of the Customs-Trade Partnership Against Terrorism (C-TPAT), a voluntary supply-chain security program led by U.S. Customs and Border Protection (CBP). This initiative addresses sabotage risks such as container contamination.

Nordic Swan and EU Ecolabel

Nordic Swan and EU Ecolabel certification is awarded to products that meet rigorous EU environmental performance standards. These recognitions certify that our products were developed with a focus on sustainability across all stages of the life cycle, and with minimum environmental impact. Bracell was awarded these certifications for kraft eucalyptus pulp produced in São Paulo, reaffirming our commitment to responsible practices and reducing the environmental impact of our operations.

GHG Protocol Gold Badge

The GHG Protocol Gold Badge is awarded to companies that demonstrate high levels of accuracy and transparency in their Greenhouse Gas Inventory (GHG) submissions to the Brazilian GHG Protocol Program’s Public Emissions Registry (PBGHG). This badge recognizes our efforts to make detailed public disclosures about our GHG emissions management, as part of Bracell’s commitment to transparency and our contribution to mitigating climate change. As a member of the PBGHG, we seek to promote transparency and voluntary collaboration between organizations to reduce greenhouse gas emissions.

Operations in São Paulo

ISO 9001:2015, ISO 14001:2015, PEFC and ISEGA.

Operations in Bahia

ISO 9001:2015, ISO 14001:2015, PEFC, ISEGA Halal and Kosher.

Click here to view all our certifications.

ESG Disclosures

Reporting Matters

Awarded by the Brazilian Business Council for Sustainable Development (CEBDS), the Reporting Matters badge recognizes best practices in sustainability reporting. In 2024, we scored 88%, a significant improvement of 23 percentage points compared to 2023. We achieved maximum scores for the criteria of materiality, stakeholder engagement, external verification, strategy, alignment, performance, partnership and collaboration. This evolution reflects the continual improvements we are making in the areas of Principles, Experience and Content, in particular our commitment to transparency, to continuous improvement and to effective communication of our sustainability initiatives and results.

CDP

As of 2024, Bracell began submitting annual disclosures to the CDP. These disclosures share our climate-related initiatives and projects and progress toward the climate targets outlined in our Bracell 2030 roadmap. In this first year of reporting, we earned a score of B in the Climate, Forests, and Water categories. Learn more at https://www.cdp.net/pt/data/scores.

Strategy and Performance

In 2024, Bracell began a new chapter with the launch of our strategic positioning: Making a difference in every detail. This positioning reinforces our continuous commitment to sustainability, innovation, excellence in product quality, talent acquisition and development, and creating positive value for local communities.

Bracell’s strategy is focused on sustainable growth, with an emphasis on operational efficiency, product quality, market expansion, and incorporating sustainable practices in all operations.

Business expansion and innovation

In 2024, Bracell made important progress in pulp production, forestry innovation, and expansion into the consumer products segment, advancing our strategy of sustainable growth and portfolio diversification.

High-performance pulp production
In the dissolving and kraft pulp segment, we exceeded 3 million metric tons produced in São Paulo, while our Bahia facility set a new record at 482,147 adt in 2024. This output supplied key markets across Asia, North America, and Europe—strengthening Bracell’s position as a leading global player in the pulp industry.

Forestry research and innovation
One of our R&D highlights from the year was the commercial launch of clonal composites genetically developed for the specific environmental conditions of our operations in São Paulo and Bahia. These new strains improved climate resilience and pest/disease control—boosting both yields and the sustainability of our plantations.

Strategy and Performance

In 2024, Bracell began a new chapter with the launch of our strategic positioning: Making a difference in every detail. This positioning reinforces our continuous commitment to sustainability, innovation, excellence in product quality, talent acquisition and development, and creating positive value for local communities.

Bracell’s strategy is focused on sustainable growth, with an emphasis on operational efficiency, product quality, market expansion, and incorporating sustainable practices in all operations.

Business expansion and innovation

In 2024, Bracell made important progress in pulp production, forestry innovation, and expansion into the consumer products segment, advancing our strategy of sustainable growth and portfolio diversification.

High-performance pulp production.
In the dissolving and kraft pulp segment, we exceeded 3 million metric tons produced in São Paulo, while our Bahia facility set a new record at 482,147 adt in 2024. This output supplied key markets across Asia, North America, and Europe—strengthening Bracell’s position as a leading global player in the pulp industry.

Forestry research and innovation
One of our R&D highlights from the year was the commercial launch of clonal composites genetically developed for the specific environmental conditions of our operations in São Paulo and Bahia. These new strains improved climate resilience and pest/disease control—boosting both yields and the sustainability of our plantations.

Monitoring Carbon and Water Flux
We expanded our environmental monitoring efforts with the installation of flux towers in native and planted forest areas. These towers collect data on trees’ carbon (emissions and removals) and water flux. We also monitor soil temperature, generating critical data to refine our climate adaptation and mitigation strategies (read more on page XX).

Entering the consumer market with Bracell Papéis
In 2024, we continued our expansion into the Tissue segment, with the start of operations at the new Bracell Papéis facility in Lençóis Paulista (SP). During the year, we launched our Familiar and Supra toilet paper brands on the market, as well as Absoluto paper towels. These strategic moves solidified our leadership in the Northeast and strengthened our presence in the Southeast—placing Bracell among the top five consumer tissue producers in Brazil.

Sustainability at the Heart of Bracell’s Strategy

Sustainability is a fundamental component of Bracell’s strategy, aligned with the UN’s Sustainable Development Goals (SDGs) as part of the 2030 Agenda. In 2024, we made progress in implementing Bracell 2030, our long-term sustainability roadmap, with 14 targets and commitments related to climate, nature, people and communities. This plan aims to contribute actively to global challenges, while we work to achieve our specific targets across emissions, biodiversity, social inclusion and corporate social responsibility.

Sustainability Highlights in 2024

Sustainable Landscapes and Biodiversity

Within our environmental preservation and biodiversity protection strategy, a highlight from the year was the certification of a new area for the reintroduction of wild animals into the Caatinga biome. We made further progress on our One-for-One Commitment, whereby we preserve or recover one hectare of native forest for every hectare planted with eucalyptus. In 2024, we forged new partnerships with public agencies in São Paulo, Bahia and Mato Grosso do Sul for the conservation of protected areas (see more on page XX).

Promoting Sustainable Growth

In our industrial operations, we reduced water consumption per metric ton of pulp produced, reaching 19.2 m³/adt. Meanwhile, we registered a significant reduction in landfilling of waste from our mill operations, which stood at 27.1 kg/adt.

Empowerment and inclusion

We increased women’s representation in leadership roles in our pulp operations, with 117 holding coordination, management and senior management posts, representing 29.4% of the total. We also made progress on drawing up a roadmap with targets for supporting women-led businesses and initiatives geared to income generation and education in our communities (read more about the Bracell 2030 targets on page XX).

Creating Social Value

In 2024, we expanded our workforce and closed the year with 10,220 employees (8,547 at Bracell and 1,673 at Bracell Papéis) and 17,350 contractors working directly in pulp and paper operations. Through Bracell Social, we invested R$ 8.4 million in education, income-generation and civics programs, directly benefiting 152,100 people. These investments deliver on our commitment to creating social value by promoting the inclusion and well-being of the communities where we operate.

This report shows how we embed sustainability into our operations strategically, aligning with the UN 2030 Agenda’s SDGs, while at the same time generating long-term value for the company, people and the planet. Read more about our Bracell 2030 targets and progress on page XX.

2024 Highlights

Environmental

• 2% reduction in water consumption per metric ton of product
  (20.69 m³/adt in 2023 and 19.20 m³/adt in 2024)
• 186,000 ha of native vegetation in public conservation sites
• 09% reduction in landfilled waste per metric ton of product
  (260,147 t in 2023 and 85,612 t in 2024)
• 97% conservation achieved in our One-for-One Commitment
• 2% lime and caustic soda recovery rate in pulp production.
• Our planted forests removed 2,745,849 tCO₂e and the native forests we preserve removed 1,373,161 tCO₂e, totaling 4,119,010 tCO₂e in gross removals.

Social

• 54% increase in incomes of families participating in income-generation projects, compared to 2023 (288,778,10 in 2023 and 492,481,30 in 2024).
  30% target increase in Portuguese and math proficiency in participating public schools.
• 4% women in leadership positions in our pulp business.
• 90% target positive perceptions concerning respect and equity in the workplace
• 8% of impact business projects we support that are women-led.

Governance

• The Sustainability Steering Committee tracks progress on our sustainability strategy and sustainability risk management processes.
• Our risk management process covers social, environmental, and governance matters.
• We conducted a double materiality assessment that broadened our approach to sustainability risk and impact management.