GRI GRI 2-17 Collective knowledge of the highest governance body

GRI 2-17 Collective knowledge of the highest governance body

Bracell’s Sustainability Steering Committee is formed by executives with strategic competencies to manage Bracell’s business interests, such as management of sustainability issues. In carrying out its work, the committee is also supported by the company’s senior management, who have knowledge and experience of environmental, social and governance issues.

Together, this group is responsible for setting and overseeing targets and commitments, like Bracell 2030, and managing social and environmental risks and opportunities in Bracell’s operations.

Committee members undergo continuous training and development, ensuring their competencies are aligned with business needs and sustainability demands impacting the organization (see more in GRI 404-2).

Expertise of Sustainability Steering Committee executives

Position Executive Credentials
President Praveen Singhavi Responsible for overseeing general business operations. Leads all Bracell staff. More than 25 years of management experience. Formerly president of the APRIL Group and a member of the RGE Group, he has previously held several senior management positions, including national and regional financial management roles, at other global companies in the commodities and manufacturing sectors.
Industrial Operations Officer Guilherme Araújo Head of Industrial Operations, São Paulo. Guilherme led the company’s forestry, industrial, and logistics operations (both inbound and outbound) in Bahia until 2024. He has previously: headed the commissioning of power generation plants, industrial plants, and greenfield projects, as well as the pulp production process; participated in implementing Lean methodology; implemented a sustainability agenda focusing on long-term social programs; and actively participated in external stakeholder engagement and relationship activities. Guilherme holds a bachelor’s degree in chemical engineering and has 26 years of experience in the forestry and pulp sector.
Head of Forestry Operations Mauro Quirino Mauro has over 20 years of experience working for Brazilian and multinational companies in the forestry sector. He has an MBA in Business Administration and Controllership (Getúlio Vargas Foundation) and a master’s in Accounting Science (PUC-SP). His expertise includes the areas of Controllership and Finances, Supply Chain and Forestry Operations.
Managing Director – Bahia Rudine Antes Rudine has 28 years of management experience in the pulp and paper industry, on four continents and in 17 industrial complexes in South America, North America, Europe and Asia. He holds a bachelor’s degree in Industrial Chemistry from the Federal University of Santa Maria (Brazil), a postgraduate certificate in Strategic Innovation from the Massachusetts Institute of Technology (USA), a master’s in Pulp Technology from the Helsinki University of Technology and a doctorate in Chemical Engineering from Aalto University (Finland).
Executive Vice President Luiz Carlos Cavalcanti Dutra Junior With over 37 years of market experience, Luiz has served as vice president of Public Relations, Advertising, and Communication for companies in the energy, consumer goods, chemicals, retail, infrastructure, and education sectors. He has served as a member of the Board of Directors and non-executive director in the education, infrastructure, and investment holding sectors. He has expertise in corporate brand management, communications, marketing, media relations, public and governmental affairs, and sustainability.
Managing Director – Bracell Papéis Eduardo Aron Eduardo has led competitive and complex consumer-centered businesses across pharmaceutical/OTC products, pet food and personal care. He has over 20 years of executive experience in marketing, trade marketing, sales and administration, and R&D. With a passion for customers, he works to advance innovation as a way of driving profitable, sustainable growth. Eduardo is a certified Blue Ocean Strategy Instructor. He has experience of creating and applying digital transformation strategies geared to positive business results, and has worked for organizations in the sector.

Expertise of senior leadership supporting the Sustainability Steering Committee

Position Executive Credentials
Vice President, Sustainability Marcio Nappo Marcio Nappo brings over 20 years of experience in sustainability and corporate affairs, having held senior executive roles at global firms in the food industry, agricultural commodity trading, and leading agribusiness associations in Brazil. His work focuses on the design and implementation of corporate sustainability and ESG strategies. Marcio holds a Bachelor’s degree in Economics from the University of São Paulo (USP) and a master’s degree in Economics from Fundação Getulio Vargas (FGV-SP).
Senior Manager, Operational Support Alexandre Figueiredo Alexandre has over 25 years’ experience in the Pulp and Paper industry, having led both greenfield and brownfield projects as well as managing environmental and ESG matters related to mill operations. He oversees the mill’s environmental management and licensing processes, leads Bracell’s sustainability strategy for mill operations, and manages special projects. He reports directly to the COO. Alexandre holds a chemical engineering degree from the Federal University of Santa Catarina and an MBA in Finance from Fundação Dom Cabral.
Senior Manager, Human Resources – Bahia Carolina Linhares Fialho Gomes With 20 years of experience in Human Resources Management, Carolina holds a degree in psychology and has received training in Coaching and Leadership from the University of West of England, UK, with a graduate degree in people management and organizational behavior. She works in HR planning to align it with the current and future needs of client departments and the business, focusing on talent acquisition, change management, and team building. Carolina leads projects focused on recruitment & selection, development, performance, diversity & inclusion, organizational climate, and culture.
Senior Manager, Human Resources – São Paulo Mauro Peixoto Mauro has 18 years of experience in HR in the pulp, energy, and oil and gas sectors. He has led teams in the sphere of people and projects to support business growth with national operations. He has led transformation and development programs implementing global and corporate HR guidelines. His expertise includes: talent acquisition, training and development, organizational design, succession planning, compensation, engagement, and performance management. Mauro holds a bachelor’s degree in Business Administration from Fundação Getúlio Vargas (FGV), an MBA in business management from FGV, and a graduate degree in project management from the University of São Paulo (USP).
Head of Talent Management and Learning and Development Fernanda Kruse With degrees in business administration and advertising, and 18 years working in the field, Fernanda has experience of the main subsystems in HR. Her background includes internal consultancy (Business Partner) supporting leadership and employees in the following processes: career management, recruiting and selection, training and development, performance review, youth training, succession planning, induction, and strengthening corporate culture and processes. With a degree in Advertising from AESO and Business Administration from the Federal University of Pernambuco, she holds graduate degrees in Online Education and Learning Techniques from the Pontifical Catholic University of Rio Grande do Sul and in Career Consulting from Fundação Instituto de Administração.
External Relations Officer Manoel Browne Manoel is an executive with experience in managing ESG matters and public affairs. He has worked for large corporations, at the head of multidisciplinary teams and in crisis management. He holds degrees in corporate, business, and environmental law. With a Master’s in Law, Manoel also has an MBA from the Alberto Luiz Coimbra Institute of Postgraduate Studies and Research in Engineering (COPPE/UFRJ) and a PMD from ISE/IESE.