Empowering lives
| Pillar | 2030 Target | 2030 Target | 2024 Target | 2024 Performance | SDGs Addressed | |
| Empowering Lives | Promote equal opportunity for women (increase the proportion of women in leadership positions to 30%) | 30% | 27% | 29.40% | 5, 8, 10 | |
| Foster an inclusive workplace for affinity groups and achieve a 90% positive employee satisfaction rating among these groups for respect and equity in the workplace | 90% | 1. Finalize baseline; 2. Define key performance indicators to measure respect and equity variables; 3. Establish a framework for managing and monitoring implementation of action plans. |
Met | 5, 8 | ||
| Promote women’s entrepreneurship in communities (at least 60% of Bracell-supported “impact business” projects to be led by women) | 60% | 1. São Paulo: carry out a social and economic assessment to inform strategies for advancing education and reducing poverty. 2. Bahia: develop an Impact Assessment on our Continuing Education program and update the existing social and economic profile. 3. Mato Grosso do Sul: conduct a social and economic assessment with an emphasis on regional development. 4. Develop a methodology for managing and monitoring social targets. 5. Establish a baseline, build an impact framework, define the rationale for measuring targets, and create a five-year roadmap. |
Met | 1, 5, 8, 10 | ||
| Promote income generation for families and communities (raise the incomes of families participating in Bracell’s income creation programs in priority areas by 20%) |
20% | 1. Develop a methodology for managing and monitoring social targets. 2. Build the baseline. 3. Create an Impact Framework, establish the rationale for measuring targets, and draft a five-year roadmap. |
Met | 1, 8, 10 | ||
| Advance high-quality public education (improve Portuguese and Mathematics proficiency by 30% in Bracell-supported public schools in areas with low school achievement rates) | 30% | Met | 4 | |||
Provide capacity building to our people and communities through transformational initiatives
As part of our efforts around diversity and inclusion, income generation, and public education—core areas of the Empowering Lives pillar—we exceeded our 2024 target for women in leadership. In 2024, 29.4% of Bracell’s direct employees in leadership roles were women, totaling 117 female leaders—exceeding the 27% target for the year.
Within our Diversity & Inclusion (D&I) targets, we also aim to foster a more inclusive work environment for our affinity groups, with a target of achieving 90% positive feedback from these employees on respect and equity in the workplace by 2030. In 2024, the first year of implementing our Bracell 2030 roadmap, we established the baseline satisfaction levels within these groups and identified key performance indicators by which we will measure our efforts in the years ahead.
surpassing our 2024 target of 27%
led by women
Our Empowering Lives targets and commitments also aim to foster women’s entrepreneurship, expand income opportunities, and strengthen public education in the communities where we operate. Our goal is for at least 60% of “impact business” projects to be led by women—reinforcing our commitment to gender equity and female leadership.
We also aim to raise the income of families involved in income-generation initiatives in priority areas by 20% by 2030.
In education, Bracell is helping to improve learning outcomes in communities with historically low academic performance. We have set a target to increase Portuguese and math proficiency by 30% in the public schools participating in our programs.
In 2024, we carried out the following initiatives as part of our Bracell 2030 roadmap focused on strengthening local communities
1. Social and Economic Assessment in São Paulo
We conducted an assessment to identify opportunities for improving public education and reducing poverty in municipalities located within the area of influence of our operations.
2. Continuing Education Program Assessment
We conducted an assessment of impact from our program supporting the professional development of public school teachers and principals, helping to strengthen local continuing education programs. The program is running in municipalities in the state of Bahia, where we also began updating the regional social and economic assessment.
3. Territorial Development Assessment
We carried out a comprehensive assessment to identify the region’s strengths, challenges, and opportunities for advancing sustainable development in municipalities where we operate in the state of Mato Grosso do Sul.
4. Social Target Management and Monitoring Framework
We developed a comprehensive framework for tracking Bracell 2030 social targets, including baseline definitions, an impact framework, and rationale for calculating metrics—ensuring greater precision in measuring results and social impact over the coming years.
SDGs Addressed
