Material topic Community engagement and local development

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GRI 3-3: Management of material topics: Community engagement and local development

Building close and transparent relationships with local communities is a top priority for Bracell. Among our core values is supporting the communities where we operate and helping to drive local development. We believe that for any operation to be good for Bracell, it must first be good for the community.

To this end, our operations follow procedures and control mechanisms that are part of our management system, with a focus on mitigating the risks and impacts of our forestry, mill, and logistics operations. We also carry out long-term structured projects through Bracell Social, with clear goals and targets focused on promoting entrepreneurship, education, and well-being in local communities—as part of our Bracell 2030 commitments.

Our approach to stakeholder engagement includes informing communities and neighbors near our forestry and mill operations about the actual and potential impacts of our operations. Initiatives are structured around open communication with stakeholders and the following goals:

  • Inform neighboring communities about upcoming forestry operations in their vicinity, including potential risks and both positive and negative impacts from these operations
  • Strengthen our relations with communities and neighbors
  • Enhance communication with our communities and neighbors
  • Contribute to strengthen initiatives and increase responsiveness to requests from local communities
  • Identify, prevent and minimize potential impacts caused by operations on these communities and neighbors
  • Mitigate the risk of potential community issues that could affect our operations
  • Address inquiries and concerns regarding operational aspects and the company as a whole.

Bracell’s Integrated Management System (IMS) includes a standard, available to all employees, on relations with traditional peoples and communities.

The standard outlines criteria and requirements for establishing an integrated management process for engaging with communities neighboring Bracell’s forestry and mill operations. It also contains guidance on relations with traditional peoples and communities, in compliance with applicable laws and regulations.

The objectives of the standard is to establish continuous two-way communication, provide up-to-date and transparent information, identify and evaluate social aspects, establish measures to control and mitigate potential negative impacts, and identify positive impacts.

In managing this material topic, identified potential positive impacts include increased job creation and opportunities for partnerships; improved quality of life and/or living conditions in the areas where we operate, due to increased private social investment—through initiatives across education, inclusion, entrepreneurship, and community development; and improved local infrastructure as a result of company-driven investments and collaborations.

In terms of negative impacts, our management approach includes addressing the risk of conflicts with neighboring communities over impacts from operations. This risk is managed through our impact mitigation practices and close engagement with local communities.

Promoting Women’s Entrepreneurship, Education, and Income Generation

As part of the social targets in our Bracell 2030 roadmap, we have committed to promoting women’s entrepreneurship, expanding income opportunities and strengthening public education in the regions where we operate.

Our goal is for at least 60% of “impact business” projects to be led by women—reinforcing our commitment to gender equity and female leadership (see more about Bracell Social, our social investment platform, on page GRI 203-1 Infrastructure investments and services supported).

We also aim to raise the income of families involved in income-generation initiatives in priority areas by 20% by 2030.

In education, Bracell is helping to improve learning outcomes in communities with historically low academic performance. We have set a target to increase Portuguese and math proficiency by 30% in the public schools participating in our programs.

In 2024, we carried out the following initiatives as part of our Bracell 2030 roadmap focused on strengthening local communities

As part of efforts to advance our Bracell 2030 social targets, we launched the following local community initiatives in 2024:

  1. Social and Economic Assessment in São Paulo – We conducted an assessment to identify opportunities for improving public education and reducing poverty in municipalities located within the area of influence of our operations.
  2. Assessment of Continuing Education Program in Bahia – We conducted an assessment of impact from our program supporting the professional development of public school teachers and principals, helping to strengthen local continuing education programs. The program is running in municipalities in the state of Bahia, where we also began updating the regional social and economic assessment.
  3. Territorial development assessment in Mato Grosso do Sul – We conducted a study to analyze the potential, challenges, and opportunities for strengthening sustainable territorial development in municipalities located within the area of influence of our operations in the state of Mato Grosso do Sul.
  4. Framework for Tracking Bracell 2030 Social Targets – We developed a comprehensive framework for tracking Bracell 2030 social targets, including baseline definitions, an impact framework, and rationale for calculating metrics—ensuring greater precision in measuring results and social impact over the coming years.

GRI 202-2 Proportion of senior management hired from the local community

At Bracell, the term “senior management” refers to individuals serving as President, Vice President, Chief Operations Officer, or Head of Operations. As of the reporting year, Bracell’s senior management team comprises seven members—4 based in São Paulo and 2 in Bahia. One executive was hired locally in São Paulo.

Bracell Papéis currently has two senior management executives, both of whom are internal hires from Bracell Papéis Sudeste. Their leadership responsibilities include oversight of our Northeast paper operations. No local hires were made for senior-level positions within Bracell Papéis during the reporting period (for more details, see GRI 405-1).

GRI 203-1 Infrastructure investments and services supported

We invested in structural projects in partnership with communities near our operations. Through Bracell Social, we supported initiatives in education, well-being, and empowerment.

Bracell Social is built around three main pillars:

  • Education: Bracell believes in education as the cornerstone for societal development. Through projects and initiatives that engage both children and adults in our areas of operation, our efforts have helped improve educational practices in public schools. These programs also foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults. This further underscores our belief in the transformational role of education.
  • Empowerment: Bracell works to strengthen production collectives and social enterprises through training initiatives focused on leadership, empowerment, and creating employment and income opportunities. We work to develop and strengthen productive activities, invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.
  • Well-being: we provide community residents with free leisure, culture, health promotion, and civics activities that foster well-being and civic engagement in the communities around our facilities.

Bracell Social Center

On November 13, 2024, we opened the Bracell Social Center—a dedicated space for hosting community initiatives and welcoming Bracell stakeholders. The Bracell Social Center is located in Lençóis Paulista (SP).

The space will host a range of community training and empowerment initiatives. Starting in 2025, in addition to ongoing social programs, the Bracell Social Center will host our Mãos Dadas volunteer program and a full calendar of workshops, training, and discussions on topics such as Bracell’s social impact pillars and the United Nations 2030 Agenda.

Number of projects
Bracell Social 2022 2023 2024 
Education 7 11 10
Empowerment 8 10 9
Well-being 16 18 15
Total 31 39 34
Number of people reached
Bracell Social 2022 2023 2024 
Education 34,509 72,764 107,792
Empowerment 15,616 26,012 15,748
Well-being 71,715 65,232 28,600
Total 121,840 164,008 152,140
Total invested
Bracell Social 2022 2023 2024 
Education R$ 1,596,974.19 R$ 3,755,301.30 R$ 3,856,191.24
Empowerment R$ 1,818,182.57 R$ 2,712,761.37 R$ 2,937,657.07
Well-being R$ 1,019,777.47 R$ 2,571,486.65 R$ 1,677,259.58
Total R$ 4,434,934.23 R$ 9,039,549.32 R$ 8,471,107.89

Stand-out projects in 2024

Leitura Viva

Leitura Viva is a project sponsored by Bracell, carried out by A Taba, and supported by the municipal governments of Lençóis Paulista (SP) and Macatuba (SP). The goal of the project is to support training and awareness raising among elementary school teachers (grades 1–5) and Portuguese language teachers from middle school in public schools, encouraging reading practices.

The project comprises a series of initiatives such as content curation, delivery of textbooks and supporting materials for teachers and students, and online activities for the continuous development of participating educators. The project achieved significant results: 9,064 kits were distributed, benefiting 8,753 students and 311 teachers. The program also included a kickoff lecture and training workshops, as well as reading circles and training sessions. In total, the training activities provided 16 hours of certified instruction for educators, delivering positive impact on the school community.

Mãos Dadas program

Our Mãos Dadas volunteering program aims to engage employees and their families in activities that benefit the community, encouraging them to donate their time and skills to social causes—fostering civics, self-esteem, a sense of belonging, and the development of new skills and competencies.

In 2024, 17 social organizations were benefited, impacting more than 6,700 people. The program also collected and distributed over 3 metric tons of food and involved more than 3,000 volunteers, illustrating the power of social engagement.

Dona Della

Our Dona Della program helps women become financially independent by supporting the growth and development of women-led businesses and helping them gain a foothold in the market.

In 2024, the project delivered 48 hours of online and in-person training and mentoring sessions for 20 female business owners. It included a Pitch Day and granted seed capital of R$ 10,000 to each of the 10 selected businesses. The project was implemented in collaboration with Rede Mulher Empreendedora.

Also in 2024, the project received support from SEBRAE, which helped organize a visit to a Small Business Fair in São Paulo and offered two workshops on pitching at business rounds hosted by Bracell. At these events, participating businesses generated over R$ 3,000 in sales and projected short-term deals exceeding R$ 20,000.

Bracell Social Collective Fair

To boost supported business, we hosted the Bracell Social Collective Fair. This initiative invites employees to learn about these businesses, engage with community members, and purchase their products, generating income for supported groups.

In 2024, businesses participating in the Dona Della program exhibited at the fair and reported total sales of over R$ 7,000, further strengthening their market presence.

Social Impact Business Development

The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The FNI supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth.

In total, the program reaches 6,976 people directly and indirectly. FNI is active in the municipalities of Alagoinhas, Araçás, Aramari, Catu, Entre Rios, Esplanada, Inhambupe, and Olindina, all in the state of Bahia. In 2024, FNI initiatives generated R$ 492,481.30 in income for participants, along with more than R$ 800,000 in funding secured by four associations through calls for proposals from Companhia de Ação e Desenvolvimento Regional (CAR) and Fundação Banco do Brasil.

GRI 203-2 Significant indirect economic impacts

We invest in structuring community initiatives in the regions where we operate through Bracell Social. Our Social Investment Policy embodies Bracell’s commitment to creating positive social value while respecting local customs, traditions, and culture, and building strong, trust-based relationships with the communities where we operate.

Through Bracell Social, we develop enabling projects in the areas of education, entrepreneurship, and civic engagement:

Education: we help to improve educational practices in public schools. These programs foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults, underscoring our belief in the transformational role of education.

Empowerment: Bracell works to strengthen production collectives and social enterprises by creating learning environments focused on creating employment and income opportunities. We invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.

Estar Bem: we provide free access to leisure, cultural activities, health services, and civics initiatives for local residents.

Discover more about our Bracell 2030 goals for women’s entrepreneurship, income generation, and education on page GRI 3-3: Management of material topics: Community engagement and local development.

Below are some of the outcomes from Bracell Social’s key projects in São Paulo in 2024.

São Paulo
Projects Municipalities Positive impact Stakeholders reached
Dona Della Acute

Avaí

Bauru

Borebi

Lençóis Paulista

Macatuba

Presidente Alves

The Dona Della project aims to promote women’s financial independence by supporting the creation or strengthening of women-led businesses—whether formal or informal—advancing their growth and market access, and helping them gain a foothold in the market.

In 2024, the project delivered 48 hours of training through both online and in-person sessions, provided mentoring for 20 women entrepreneurs, organized a Pitch Day, and awarded seed funding to 10 businesses. These activities were carried out by partner NGO Rede Mulher Empreendedora. Also in 2024, in collaboration with SEBRAE, the program included a visit to SEBRAE’s Small Business Fair in São Paulo, two pitch preparation workshops ahead of business rounds, and two business rounds proper. During the business rounds, small business owners generated over R$ 3,000 in immediate sales and projected short-term deals exceeding R$ 20,000.

Additionally, participants from both the first and second editions of Dona Della participated in the Bracell Social Collective Fair, where they generated more than R$ 7,000 in sales.

A total of 130 women entrepreneurs actively participated in the project’s training sessions. Fifteen attended the Entrepreneur Fair, 47 joined the pitch workshops, and 32 took part in the business rounds.
Nós do Campo Borebi

Acute

Iaras

Paulistânia

Our Nós do Campo initiative aims to promote food security and increase income for small-scale farmers, with a focus on agroecological transition and the implementation of agroforestry systems. In 2024 we carried out: one meeting of the Project Follow-up Committee; monitoring and evaluation of project results; 47 visits to update the records of second-cycle beneficiaries; 39 mobilization visits, field days, and meetings for Participatory Rural Assessments; 12 visits for seedling distribution; 21 visits to prepare land for implementing agroforestry systems; 22 visits for monitoring, planning, and enriching agroforestry demonstration sites; 12 advisory visits for associations; development of a strategic marketing plan for associations/cooperatives; and technical support for preparing and submitting six funding proposals.

Farmers in the project also participated in the Bracell Social Collective Fair, which gives Bracell mill employees access to produce and crafts produced by family farmers, beekeepers, and artisans from both rural and urban initiatives. This initiative also helps connect stakeholders to the company’s business and generate income for the communities involved.

At the fair, the family farmers earned over R$ 17,000.

A total of 495 rural producers from agrarian reform settlements participated, including residents of the Rosa Luxemburgo, Loiva Lourdes, Maraci 1, Vau Jaboque, Nova Vida, and Zumbi dos Palmares settlements. The project directly benefited 214 people (family farmers from these settlements).

7 settlements.

Pollinators Avaré

Acute

Bauru

Botucatu

Cabrália Paulista

Itatinga

Lençóis Paulista

Marília

The goal of this project is to organize beekeeping activities within Bracell’s forest areas, through partnerships with nearby beekeeping associations, supporting the use of forest land for the production of honey and other products in a structured, responsible, and sustainable way. In 2024, 2,000 production units were installed in our forests, generating more than 12,000 metric tons of honey.

In addition, four beekeepers accredited by the project were invited to take part in the Bracell Social Collective Fair, where they earned over R$ 15,000 from the exhibition and sale of their honey products.

50 beekeepers benefited

168 indirect beneficiaries (beekeepers’ families)

8 associations involved

Conexão Lençóis Paulista The second edition of Conexão supported eight civil society organizations (CSOs) in Lençóis Paulista, providing capacity building to accelerate their development. The initiative helped to expand these organizations’ understanding of fundraising strategies, helping them build long-term sustainability.

The overall goal is to strengthen CSOs through a structured learning process, as well as helping them submit applications for grants from other institutions and government programs. The capacity building also prepared these organizations to participate in general public calls for funding applications, increasing their chances of securing grants. Another specific objective is to boost their capabilities by offering training and mentoring to foster institutional growth and a new mindset around partnerships and sustainability.

The Conexão program included 18 hours of in-person training on key topics in management and fundraising, as well as 40 hours of online mentoring to provide personalized, ongoing support and ensure the effective development of participating CSOs.

8 civil society organizations.

209 individuals directly and indirectly impacted.

 

Bahia
Projects Municipalities Positive impact Stakeholders reached
Continuing Education Project Acajutiba

Alagoinhas

Araçás

Aramari

Cachoeira

Cardeal da Silva

Entre Rios

Inhambupe

Itanagra

Jandaíra

Ouriçangas

Santo Amaro

Implemented in 12 municipalities in the Recôncavo, Northern Coast, and Agreste regions of Bahia, this project supports the professional development of public school educators and helps strengthen municipal continuing education programs. It also works with municipal education officials, students’ families, and broader society to encourage social engagement in advancing high-quality public education, through school forums and advocacy efforts aimed at local government candidates. In 2024, the project reached 280 schools, delivering a total of 1,862 hours of training. 2,141 education professionals reached

23,228 students indirectly impacted

663 family members engaged

School Dropout Prevention Strategy (UNICEF) Amélia Rodrigues Esplanada

Feira de Santana

Rio Real

Support for the UNICEF and UNDIME strategy to identify and re-enroll school dropouts, with a primary focus on the municipalities of Feira de Santana, Rio Real, Esplanada, and Amélia Rodrigues—where Bracell operates. 11,862 re-enrollments in Bahia

120 professionals trained in the School Dropout Prevention methodology

Ecomunidade Alagoinhas

Catu

Entre Rios

Itanagra

Santo Amaro

São Sebastião do Passé

This program trains eco-agents to promote environmental awareness and best practices in the community. It also supports social and environmental initiatives, such as community gardens, revitalization of eco-parks, workshops on waste reuse, and robotics using recycled materials. 15 communities reached

1,015 people reached
156 eco-agents trained

Environmental Education Center Alagoinhas

Aporá

Aramari 

Catu

Conde

Entre Rios

Inhambupe

Sátiro Dias

An interactive space dedicated to sharing knowledge and practices in environmental education, the Environmental Education Center is located at one of Bracell’s sites in Bahia, in the municipality of Inhambupe. It offers activities such as lectures and games on environmental topics, recycling workshops, guided walks along ecological trails, and visits to an agroforestry system. Students, teachers, and local communities are among the groups visiting the center every week. 4,497 visitors welcomed

165 schools reached

Impact Business Development Program Alagoinhas

Araçás

Aramari

Catu

Entre Riso Esplanada

Inhambupe

Olindina

The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The program encourages and supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth.

In total, the program generated R$ 492,481.30 in income along with more than R$ 800,000 in funding secured by four associations through calls for grant applications from Companhia de Ação e Desenvolvimento Regional (CAR) and Fundação Banco do Brasil.

19 communities reached

6,976 people directly and indirectly reached

Nós do Campo Alagoinhas

Cardeal da Silva

Conde

Entre Rios

Esplanada

Itanagra

Mata de São João

Rio Real

This program helps to improve agricultural yields, increase biodiversity, and support income generation for small farmers. Nós do Campo promotes agroforestry methods by providing support and technical assistance to family farmers. The goal is to introduce new technologies and expand the use of agroforestry systems combined with eucalyptus cultivation. R$ 168,126.79 in income generated 10 communities reached

1,460 people directly and indirectly reached

Pollinators Program Alagoinhas

Araçás

Entre Rios

Esplanada

Itanagra

Mata de São João

Our Pollinators Program supports beekeeping as an alternative profitable use of eucalyptus plantations. Bracell authorizes certified beekeepers to install and manage apiaries in native vegetation areas owned by the company in Bahia.

The program also provides technical assistance to beekeepers to improve productivity, as well as offering courses and workshops on topics such as propolis, pollen, and mead production. R$ 536,450.00 in income generated

1,277 people directly and indirectly reached

12 participating associations

Women Producers Santo Amaro

São Sebastião do Passé

Our Women Producers program promotes both individual and collective empowerment of women in the Recôncavo Baiano region, with a focus on entrepreneurship and autonomy. Through this initiative, the company supports 9 groups made up of women pursuing various alternative livelihoods, such as bioponics, food production, and egg-laying poultry farming. R$ 51,995.66 in income generated 857 people directly and indirectly reached 

9 communities reached

Ponteira Sustentável Alagoinhas

Araçás

Aramari

Cardeal da Silva

Conde

Crisópolis

Entre Rios

Esplanada

Inhambupe

Itanagra

Jandaíra

Ouriçangas

Rio Real

Sátiro Dias

Our Ponteira Sustentável (“Sustainable Leftovers”) program benefits associations and cooperatives by donating eucalyptus waste left over from harvesting, which is used as an additional source of income and funds for those living in these communities.

To improve wood waste collection activities on our properties, Bracell supported the collective organization of local associations into a cooperative that now provides a range of services in the region: the Mixed Cooperative of Rural Workers and Farmers in the North Coast and Agreste of Bahia (COOPNORTE/BA). R$ 10,963,850.00 in income generated

3,816 direct and indirect participants

Bracell Social Center

On November 13, 2024, we opened the Bracell Social Center—a dedicated space for hosting community initiatives and welcoming Bracell stakeholders. The Bracell Social Center is located in Lençóis Paulista (SP).

The space will host a range of community training and empowerment initiatives. Starting in 2025, in addition to ongoing social programs, the Bracell Social Center will host our Mãos Dadas volunteer program and a full calendar of workshops, training, and discussions on topics such as Bracell’s social impact pillars and the United Nations 2030 Agenda.

GRI 204-1 Proportion of spending on locally-based suppliers

In 2024, our supplier network included 1,914 registered partners with active contracts supporting operations at Bracell and Bracell Papéis (Lençóis Paulista (SP) site). In our Bahia and Pernambuco operations—Bracell and Bracell Papéis—we had a total of 9,823 suppliers with active contracts.

We sourced 91% of our supplier spend locally in São Paulo—for both Bracell and Bracell Papéis operations—and 61% in Bahia, for Bracell operations. At Bracell Papéis Nordeste, 53.15% of supplier spend with local—for operations in Feira de Santana (BA), São Gonçalo dos Campos (BA), and Pombos (PE).

Local suppliers are defined as those based in the states where our operational sites are located. The percentage of spending on local suppliers is calculated across all sites. For confidentiality reasons, Bracell does not report financial data.

Business unit Bahia (pulp) São Paulo (pulp) and Southeast Paper operations Northeast Paper Operations
Percent 61% 91% 53.15%

GRI 411-1 Incidents of violations involving rights of indigenous peoples

In the state of São Paulo, two indigenous communities—the Araribá Indigenous Territory in Avaí and the Tekoa Nhanderu Porã Village in São Miguel Arcanjo—are located within a three-kilometer radius of Bracell’s forestry operations. The Araribá Indigenous Territory consists of four villages (Tereguá, Ekeruá, Kopenoti, and Nimuendaju), covering 1,900 hectares. The Tekoa Nhanderu Porã village covers 34.55 hectares and is home to 20 residents who have lived there since 2022. There are no other indigenous communities located near Bracell’s other operations.

In 2024, Bracell did not develop any formal consultation protocols for indigenous peoples. Seven meetings were held during the year between Bracell representatives, FUNAI, and indigenous leaders. These meetings presented our operational activities around the Araribá Indigenous Territory, the activity schedule, operational details, our complaint channel, and measures to prevent and mitigate potential impacts. The meetings also included sessions to gather feedback from indigenous communities to improve Bracell’s mitigation strategies.

Topics also included hiring a consultancy to conduct a study in the indigenous territory, as suggested by FUNAI, Bracell’s forest management practices, conservation of springs within the Indigenous area, and donation requests. All meetings were documented via attendance lists, photographs, and minutes, with consent for data collection from participants—a total of 33 individuals and 79 total participations: 10 in March, 8 in May, 28 in June, 21 in August, and 12 in September.

In the Tekoa Nhanderu Porã village, Bracell held a meeting with the community leadership to present a nearby forest management area and explain our forestry management processes in the region. We also gathered feedback from indigenous leaders on perceived social impacts of operations on the village. In addition, we created a community database with summary social and environmental information.

This engagement is conducted before the start of operations. During these meetings, we provide relevant information about the company’s activities, providing an opportunity for indigenous representatives to express their concerns, which are then reviewed and addressed by Bracell.

The stakeholder engagement process is inclusive of the entire community, including women and elders, and allows sufficient time for the community to be informed about issues and for Bracell to address the needs, aspirations and concerns shared by indigenous peoples during interactions with the company.

Meetings with indigenous communities are documented in minutes that record the agreements reached with community leaders. All villages are consulted through their leaders, and 100% have chiefs or vice-chiefs as representatives.

In 2024, the meetings with villages were scheduled by the Brazilian indigenous authority, FUNAI, which attempted to schedule meetings during hours that accommodated indigenous communities’ routine activities, and informed them in advance of the start and end times of meetings, as well as the topics to be discussed. Bracell did not invite city residents to participate in these meetings.

During the year, we identified and mapped actual and potential impacts from our operations on indigenous communities, and no cases of indigenous rights violations were identified. Bracell also engaged a qualified and specialized consulting firm to conduct a study in the Araribá Indigenous Territory and to develop an action plan with recommendations to safeguard the human rights, customary rights, and safety of indigenous peoples, particularly in relation to their access to fisheries adjacent to Bracell’s forestry operations. To carry out this study, Bracell obtained formal permission from indigenous leadership to conduct fieldwork, as agreed during community engagement.

GRI 413-1 Operations with local community engagement, impact assessments, and development programs

Bracell implements community engagement initiatives, impact assessments, and development programs across all operations. Our Integrated Management System includes environmental and social impact, risk, and opportunity matrices for both forestry and mill operations.

The results of our environmental and social impact assessments are shared with our stakeholders, as part of our commitment to transparency and corporate responsibility.

Local development plans are built around the needs and priorities expressed by local communities, ensuring that initiatives reflect their interests.

Likewise, external stakeholder engagement plans are based on stakeholder mapping to ensure effective communication and alignment with stakeholder expectations.

To encourage active community participation in managing the impacts of our forestry operations, we have established committees and broad consultation processes involving members of local communities, including vulnerable groups. For communities located in the areas of influence of our forestry and mill operations, our Community Relations department engages regularly with local residents, keeping them informed about impacts and the mitigation measures in place.

We have formal procedures in place for documenting and addressing community concerns and complaints. Through ongoing engagement, the Community Relations team broadly disseminates information about our Contact Us hotline (0800 709 1490 in São Paulo, 0800 284 4747 in Bahia and Sergipe) to residents living near our forestry operations. Additional initiatives include awareness campaigns on forest fire prevention and the display of our contact channel on company vehicles operating in the field to receive feedback and complaints specifically related to our fleet operations.

Community relationship building and engagement practices
Committees Community associations are commonplace in the region where we operate in Bahia. Bracell has established committees and other permanent channels to help cultivate good relationships with associations and engage closely with community leaders in each region. We also support public institutions such as the Civil and Military Police, Public Prosecutor’s Office, the Judiciary, and other governmental agencies. For our operations in São Paulo, community engagement takes place through one-on-one conversations with local residents and through meetings with community groups when local leaders are present.
Community surveys We conduct on-site visits to survey the communities neighboring our operations. These surveys identify resident families, community leaders, and the key needs and aspirations of each community. We also assess existing infrastructure, potential impacts from our operations, as well as the presence of traditional communities, indigenous peoples, or Areas of High Social and/or Cultural Heritage Value.
Impact Zoning Map We map our planting, preservation, and enrichment areas to identify Bracell’s activities across the areas where we operate. Communities situated within these zones are categorized according to their level of influence on our operations and projects. We also identify any traditional communities, including quilombola and indigenous settlements. This mapping exercise, conducted by the Planning team, provides a visual overview of the areas covered and the distribution of communities, including quilombola communities in Bahia and indigenous communities in São Paulo.
Stakeholder Mapping and Matrix Community database information is managed through a stakeholder matrix, which collates stakeholder data including host municipality, representative organization, type of institution, contact information, level of influence, stakeholder profile, and key interests. In 2024, Bracell’s stakeholder database in Bahia expanded compared to 2023, reaching a total of 2,010 relevant stakeholders. Of this total, 96% were either favorable (1,004) or neutral (927) regarding our operations.
Community meetings We convene gatherings to keep stakeholders abreast of Bracell’s forestry management operations, including planting, harvesting, haulage, and other operations near communities. During these sessions, we address inquiries, document grievances, and identify communities’ primary needs. We also provide informational materials about the company and available communication channels. These discussions also extend to indigenous communities (learn more under GRI 411-1 Incidents of violations involving rights of indigenous peoples).
Operational Dialogue in São Paulo and Bahia Bracell directly engages with and monitors impacts on neighbors and communities near eucalyptus farms, including indigenous peoples (in São Paulo, learn more in GRI 411-1 Incidents of violations involving rights of indigenous peoples) and quilombola communities (in Bahia, where they are located).

In Bahia, Bracell holds meetings to share information about planting, harvesting, transportation, and other activities. During these meetings, we answer questions, document complaints, identify community needs, and map out areas of concern.

In São Paulo, impact monitoring and risk management is done in three stages: pre-operation, during operation, and post-operation. The focus is on prevention and, when necessary, implementing mitigation measures to minimize impacts.

Production and distribution of informational materials We advertise our “Contact Us” channel in our “operational dialogue” kit, which includes informational brochures about the forestry cycle, videos with information about eucalyptus cultivation, forest fire campaign materials, and copies of the company’s Public Forestry Management Brief.

GRI 413-2 Operations with significant actual and potential negative impacts on local communities

In 2024, we carried out engagement and relationship-building activities with communities in 115 municipalities in the state of São Paulo, 14 in Minas Gerais, 2 in Goiás, and 2 in Paraná. In the Northeast, our initiatives reached 42 municipalities—39 in Bahia and three in Sergipe—including towns such as Acajutiba, Alagoinhas, Camaçari, Feira de Santana, Pojuca, and Rio Real in Bahia, and Cristinápolis, Santa Luzia do Itanhy, and Indiaroba in Sergipe.

In the Midwest, Southeast, and South, operational impacts identified included noise pollution around our industrial sites and, in forestry operations, excessive dust, road damage or blockages, speeding, chemical drift, and property damage—all of which were mitigated. In the Northeast, the main issues involved damage to neighboring properties in areas where we operate in Bahia.

Our preventive efforts helped reduce the number of incidents of operational impacts, which dropped from 71 in 2023 to 60 in 2024.

However, the number of complaints filed in São Paulo increased from 117 in 2023 to 363 in 2024. This increase was due to the expansion of forestry operations, which led to more complaints related to third-party property damage, dust from truck traffic, road maintenance issues, service road damage, and speeding. Complaints related to fence maintenance decreased. The rise in reported cases was also influenced by our efforts to advertise reporting channels and by the stronger relationships we have built with local communities.

Industrial and forestry operations (São Paulo)
Complaints 2022 2023 2024
Damage to third-party property 33 41 88
Airborne dust caused by trucks and machinery 51 37 101
Road maintenance 0 63 113
Road damage 0 0 28
Maintenance of roads, bridges and culverts 36 0 0
Speeding 19 0 26
Fence maintenance 0 27 6
Total 139 168 362
Total mill and forestry 141 171 363

 

Mill and forestry operations (Bahia)
Complaints 2022 2023 2024
Property damage 8 12 14
Roads 8 14 6
Dust (forestry operations only) 12 8 2
Contractors (complaints from contractors directed to their contracting companies) 11 14 18
Dangerous driving 12 11 9
Noise 1 2 0
Other 6 16 11
Total – forestry and mill operations 58 77 60