GRI 3-3 Management of material topics: Community engagement and local development
Building close and transparent relationships with local communities is a top priority for Bracell. Among our core values is supporting the communities where we operate and helping to drive local development. We believe that for any operation to be good for Bracell, it must first be good for the community.
To this end, our operations follow procedures and control mechanisms that are part of our management system, with a focus on mitigating the risks and impacts of our forestry, mill, and logistics operations. We also carry out long-term structured projects through Bracell Social, with clear goals and targets focused on promoting entrepreneurship, education, and well-being in local communities—as part of our Bracell 2030 commitments.
Our approach to stakeholder engagement includes informing communities and neighbors near our forestry and mill operations about the actual and potential impacts of our operations. Initiatives are structured around open communication with stakeholders and the following goals:
- Inform neighboring communities about upcoming forestry operations in their vicinity, including potential risks and both positive and negative impacts from these operations
- Strengthen our relations with communities and neighbors
- Enhance communication with our communities and neighbors
- Contribute to strengthen initiatives and increase responsiveness to requests from local communities
- Identify, prevent and minimize potential impacts caused by operations on these communities and neighbors
- Mitigate the risk of potential community issues that could affect our operations
- Address inquiries and concerns regarding operational aspects and the company as a whole.
Bracell’s Integrated Management System (IMS) includes a standard, available to all employees, on relations with traditional peoples and communities.
The standard outlines criteria and requirements for establishing an integrated management process for engaging with communities neighboring Bracell’s forestry and mill operations. It also contains guidance on relations with traditional peoples and communities, in compliance with applicable laws and regulations.
The objectives of the standard is to establish continuous two-way communication, provide up-to-date and transparent information, identify and evaluate social aspects, establish measures to control and mitigate potential negative impacts, and identify positive impacts.
In managing this material topic, identified potential positive impacts include increased job creation and opportunities for partnerships; improved quality of life and/or living conditions in the areas where we operate, due to increased private social investment—through initiatives across education, inclusion, entrepreneurship, and community development; and improved local infrastructure as a result of company-driven investments and collaborations.
In terms of negative impacts, our management approach includes addressing the risk of conflicts with neighboring communities over impacts from operations. This risk is managed through our impact mitigation practices and close engagement with local communities.
Promoting Women’s Entrepreneurship, Education, and Income Generation
As part of the social targets in our Bracell 2030 roadmap, we have committed to promoting women’s entrepreneurship, expanding income opportunities and strengthening public education in the regions where we operate.
Our goal is for at least 60% of “impact business” projects to be led by women—reinforcing our commitment to gender equity and female leadership (see more about Bracell Social, our social investment platform, on page GRI 203-1 Infrastructure investments and services supported).
We also aim to raise the income of families involved in income-generation initiatives in priority areas by 20% by 2030.
In education, Bracell is helping to improve learning outcomes in communities with historically low academic performance. We have set a target to increase Portuguese and math proficiency by 30% in the public schools participating in our programs.
In 2024, we carried out the following initiatives as part of our Bracell 2030 roadmap focused on strengthening local communities
As part of efforts to advance our Bracell 2030 social targets, we launched the following local community initiatives in 2024:
- Social and Economic Assessment in São Paulo – We conducted an assessment to identify opportunities for improving public education and reducing poverty in municipalities located within the area of influence of our operations.
- Assessment of Continuing Education Program in Bahia – We conducted an assessment of impact from our program supporting the professional development of public school teachers and principals, helping to strengthen local continuing education programs. The program is running in municipalities in the state of Bahia, where we also began updating the regional social and economic assessment.
- Territorial development assessment in Mato Grosso do Sul – We conducted a study to analyze the potential, challenges, and opportunities for strengthening sustainable territorial development in municipalities located within the area of influence of our operations in the state of Mato Grosso do Sul.
- Framework for Tracking Bracell 2030 Social Targets – We developed a comprehensive framework for tracking Bracell 2030 social targets, including baseline definitions, an impact framework, and rationale for calculating metrics—ensuring greater precision in measuring results and social impact over the coming years.
GRI 203-1 Infrastructure investments and services supported
We invested in structural projects in partnership with communities near our operations. Through Bracell Social, we supported initiatives in education, well-being, and empowerment.
Bracell Social is built around three main pillars:
- Education: Bracell believes in education as the cornerstone for societal development. Through projects and initiatives that engage both children and adults in our areas of operation, our efforts have helped improve educational practices in public schools. These programs also foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults. This further underscores our belief in the transformational role of education.
- Empowerment: Bracell works to strengthen production collectives and social enterprises through training initiatives focused on leadership, empowerment, and creating employment and income opportunities. We work to develop and strengthen productive activities, invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.
- Well-being: we provide community residents with free leisure, culture, health promotion, and civics activities that foster well-being and civic engagement in the communities around our facilities.
Bracell Social Center
On November 13, 2024, we opened the Bracell Social Center—a dedicated space for hosting community initiatives and welcoming Bracell stakeholders. The Bracell Social Center is located in Lençóis Paulista (SP).
The space will host a range of community training and empowerment initiatives. Starting in 2025, in addition to ongoing social programs, the Bracell Social Center will host our Mãos Dadas volunteer program and a full calendar of workshops, training, and discussions on topics such as Bracell’s social impact pillars and the United Nations 2030 Agenda.
| Bracell Social | 2022 | 2023 | 2024 |
| Education | 7 | 11 | 10 |
| Empowerment | 8 | 10 | 9 |
| Well-being | 16 | 18 | 15 |
| Total | 31 | 39 | 34 |
| Bracell Social | 2022 | 2023 | 2024 |
| Education | 34,509 | 72,764 | 107,792 |
| Empowerment | 15,616 | 26,012 | 15,748 |
| Well-being | 71,715 | 65,232 | 28,600 |
| Total | 121,840 | 164,008 | 152,140 |
| Bracell Social | 2022 | 2023 | 2024 |
| Education | R$ 1,596,974.19 | R$ 3,755,301.30 | R$ 3,856,191.24 |
| Empowerment | R$ 1,818,182.57 | R$ 2,712,761.37 | R$ 2,937,657.07 |
| Well-being | R$ 1,019,777.47 | R$ 2,571,486.65 | R$ 1,677,259.58 |
| Total | R$ 4,434,934.23 | R$ 9,039,549.32 | R$ 8,471,107.89 |
Stand-out projects in 2024
Leitura Viva
Leitura Viva is a project sponsored by Bracell, carried out by A Taba, and supported by the municipal governments of Lençóis Paulista (SP) and Macatuba (SP). The goal of the project is to support training and awareness raising among elementary school teachers (grades 1–5) and Portuguese language teachers from middle school in public schools, encouraging reading practices.
The project comprises a series of initiatives such as content curation, delivery of textbooks and supporting materials for teachers and students, and online activities for the continuous development of participating educators. The project achieved significant results: 9,064 kits were distributed, benefiting 8,753 students and 311 teachers. The program also included a kickoff lecture and training workshops, as well as reading circles and training sessions. In total, the training activities provided 16 hours of certified instruction for educators, delivering positive impact on the school community.
Mãos Dadas program
Our Mãos Dadas volunteering program aims to engage employees and their families in activities that benefit the community, encouraging them to donate their time and skills to social causes—fostering civics, self-esteem, a sense of belonging, and the development of new skills and competencies.
In 2024, 17 social organizations were benefited, impacting more than 6,700 people. The program also collected and distributed over 3 metric tons of food and involved more than 3,000 volunteers, illustrating the power of social engagement.
Dona Della
Our Dona Della program helps women become financially independent by supporting the growth and development of women-led businesses and helping them gain a foothold in the market.
In 2024, the project delivered 48 hours of online and in-person training and mentoring sessions for 20 female business owners. It included a Pitch Day and granted seed capital of R$ 10,000 to each of the 10 selected businesses. The project was implemented in collaboration with Rede Mulher Empreendedora.
Also in 2024, the project received support from SEBRAE, which helped organize a visit to a Small Business Fair in São Paulo and offered two workshops on pitching at business rounds hosted by Bracell. At these events, participating businesses generated over R$ 3,000 in sales and projected short-term deals exceeding R$ 20,000.
Bracell Social Collective Fair
To boost supported business, we hosted the Bracell Social Collective Fair. This initiative invites employees to learn about these businesses, engage with community members, and purchase their products, generating income for supported groups.
In 2024, businesses participating in the Dona Della program exhibited at the fair and reported total sales of over R$ 7,000, further strengthening their market presence.
Social Impact Business Development
The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The FNI supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth.
In total, the program reaches 6,976 people directly and indirectly. FNI is active in the municipalities of Alagoinhas, Araçás, Aramari, Catu, Entre Rios, Esplanada, Inhambupe, and Olindina, all in the state of Bahia. In 2024, FNI initiatives generated R$ 492,481.30 in income for participants, along with more than R$ 800,000 in funding secured by four associations through calls for proposals from Companhia de Ação e Desenvolvimento Regional (CAR) and Fundação Banco do Brasil.
GRI 403-5 Worker training on occupational health and safety
We believe that both hard and soft skills are essential to the success of our employees. That’s why we continue to scale up initiatives in professional training, organizational culture, and health and safety practices—aligned at all times with our values of diversity, equity, and inclusion.
We provide health and safety training to ensure a safe work environment and compliance with regulatory standards. These training programs, developed in plain language, aim to prevent occupational risks, promote employee well-being, and minimize accidents, covering topics from machine safety to preventive measures in risk situations.
All training materials are reviewed periodically to reflect legislative updates. In addition, we assess training effectiveness through internal audits and safety indicators. To ensure the continuous improvement of our health, well-being, and safety training efforts, we also conduct satisfaction surveys and performance evaluations.
This supports ongoing employee training, reduced operational risks, and a strong safety culture in the workplace.
General health and safety training
Training covers both theoretical and practical content, such as emergency drills and instructions on proper use of Personal Protective Equipment (PPE). This includes training on:
- Accident Prevention (NR 01 – Employee Induction, NR 05 – CIPA)
- First Aid and Emergency Response (NR 07 – First Aid, Fire Response Team)
- Machine and Equipment Safety (NR 12 – Machinery Protection, NR 31.12 – Machine Operation Safety)
- Safe Handling of Chemicals (NR 20 – Occupational Safety and Health with Flammables and Fuels)
- Working at Heights and in Confined Spaces (NR 35 – Work at Heights, NR 33 – Confined Space Work)
- Vehicle Operation and Cargo Transport (Defensive Driving, Cargo and Emergency Vehicle Drivers).
Job-specific training by area
Mills
Training programs on industrial operations and safety at production facilities, including:
- NR 10 – Safety in Electrical Installations and Maintenance (Low and High Voltage – SEP)
- NR 11 – Safe Operation of Forklifts
- NR 13 – Boiler and Process Unit Safety
- NR 18 – Safety in Welding and Aerial Platform Operations
- NR 20 – Handling of Flammables and Fuels
- Lockout-Tagout
- Among other training topics.
Forestry
Training focused on field safety, including:
- NR 31 – Safe Operation of Agricultural and Forestry Machinery
- NR 31.7 – Prevention of Accidents Involving Pesticides
- Safe Operation of Forestry Equipment (Chainsaws, Forwarders, Harvesters, Chippers, etc.)
- Forest Fire Prevention and Control
- Among other training topics.
Fire prevention and response
We run an annual training program for the fire teams responsible for responding to fires in our forestry and mill operations, in compliance with the regulations of the São Paulo and Bahia fire departments. These training sessions cover:
- Implementation of strategic actions
- Use of equipment
- Defensive driving techniques for firefighting vehicles
- Use of helicopters for support in fire response
- Best practices in local community engagement
Methodology and application:
- Regulatory training (NRs) is tailored to employees’ roles and tasks, in compliance with legal requirements.
- Internal safety programs, such as RADAR and Sempre Alerta, address best practices and safe behavior.
- Hands-on training and drills ensure readiness for emergency situations.
- New employee onboarding includes general instructions on occupational health and safety.